This is an editorial from Dave Outlaw of Interscope Records in his weekly soundscan chart emails...
"SO if Ya Want Rage, I'mma Make FRONT Page" as said by the Great Kool Genius Rap and as proven by Lil Wayne after making degrading comments about the DJ, kissing his Mentor on the Lips, and remaining the loved tattooed bandit since DMX. I do not want to discredit Lil Wayne for his accomplishments. If you follow acts like Wayne, T-Pain, Chamillionnaire you would know those dudes as Young Black Men has worked HARD for their stardom and deserve all the over exposure they can get.
Tha Carter 3 did not "sell" ONE MILLION COPIES. ONE MILLION COPIES were ordered. Out of every 10 cd's 7 of them are considered "FREE GOODS" depending on the structure of Lil Waynes's contract with Universal and Cash Money and depending on Universal's deal with its distributors. Royalty Checks get paid out every nine months (See Ghostface Killa on "Rainy Days"-Only Built for Cuban Linx "Royalties they take too long, its like waiting on Babies). Lil Wayne may only see 12 to 15 cents a cd. If only 3 cds were sold out of the 10, Lil Wayne only took home 45 cents for every 3 cds sold, that's before taxes 20% to the manager, God only knows what Baby and Slim takes out of the check. That's why all the rappers take the good acting jobs, GUARANTEED MONEY.
Tha Carter 3 was more about Universal Records than it was about Lil Wayne. Universal is the Parent to Interscope and Def Jam, which housed 50 Cent, Kanye West, and Jay Z, respectively. Now, if Lil Wayne after 3 years of working, doing shows, doing features, and mastering his craft did not sell Platinum in his first week, SO MANY PEOPLE WOULD HAVE BEEN OUT OF A JOB. Unviersal has stepped to the plate with an artist outside of Akon that needs to do remarkable numbers or else. Cause as it stands Universal Republic the label keeping the lights on in the building with the quick Ringtone money. The profits received from ringtones pays out more than royalties from cd sales. When 50 lost his battle with Kanye, trust me there were scapegoats running out of 2220 Colorado Ave. & Cloverfield. If Lil Wayne sold less, it would have been the most public firing of Urban Departments that you would not believe. THANK YOU SALES DEPARTMENT FOR PUSHING THE BUTTON WITH BEST BUY, FYE, and Music World. Who knows what the markeing and sales deal with the major retailers negotiated. "Hey I'll give you nine copies of "Tha Carter 3" for free just pay me for 1 cd for every ten you sold, with 100 cd's per box. Hell Yeah the store gonna push that white or I mean that CD. You saw how much Tony caked after Sosa fronted him. Not since Tony Montana and Alejandro Sosa has a button been pressed to the fullest, to protect the office space in the Urban Deprtment. Since IMAGE is what's for sale and not talent and skill (see Lollipop remix feauring Kanye, damage has not been done since Eminem Murdered Jigga on he forever classic "Renegade"), then the image of Wayne selling or schedule to sell a million rushes the duh duh hip hop head to the store, after Soccer Practice or watching TRL. Similar to when we were in elementary school and the drug dealer would have on the new Jordans and now EVERYONE in school had to have them so they can be considered cool. It happened with Jordans, the Trench Coat, the 2-finger ring, and now the Carter 3.
There you have it folks, Lil Wayne is YOUR KING OF HIP HOP. He's Number ONE on the MTV List, He should get Quotables every Month. Lets forget the classic lines from Rakim "I take Seven MC's Put em in a Line" or "Its not Where Your From its Where You At" or Kane when he said "Play like Roy Rogers and Slooooow Down" or Treach on anything he said on "Wickedest Man Alive" and "Yoke the Joker", respectively. Lets forget Ice Cube's verse in Grand Finale or even Cappadonna's verse on Indy 500 "Cut you like a blunt and reconstruct your design. Cappadonna fell off cause he ain't said a verse hotter than his own verse on the Ghostface Killa featured classic. Lets forget DOC said "High Energy Full with the Wisdom, sense of a rich man Knowledge and the Rhythm" on the Formula. Lets forget KRS One "See How it Sounds a little unrational, a lot of mc's like to use the word dramatical" or anything off of "You Must Learn". Lets forget the late GREAT Notorious BIG and all the clever stuff he said, ahh man. Lets continue to forget Masta Killa, Starange from OGC, Malik from Illegal, Opio from Souls of Mischief (his 2nd verse on 93 Til is STILL my favorite), Lets forget Kurupt from the DPG "Catostrophic, Mystic like Mistlepick, hitting emcees like this the deadliest lyricist". Lets forget all the clever stuff my label mate Marshall Mathers has said. Lets forget Redman's "Dare iz a Darkside" album. Let's forget LL's verse on "GoldDigger", K Solo' verse on "HeadBanger", the Late Hood's Verse on the Scenario Remix. Lets forget that Will Smith can still FREESTYLE!!!!!!! Lets forget Ice T "battery in your back" song for New Jack Hustla.
Before you say Lil Wayne is the best, Please pick up your book on All ABOUT THE MUSIC BUSINESS by Professor Passman. Also When you say Lil Wayne is the Best make sure you weren't listening to Hip Hop when Gangstarr said "He did it Just to Get a Rep". Make sure you changed your dial when you saw the Dogs barking in the How About Some Hardcore Video. Make Sure you weren't there for Outkast "Southernplayalistic" or for UGK. Make Sure You did not hear song like "I never Seen a Man Cry til I Seen a Man Die". Then I can understand and agree with you.
Please if you don't like what I'm saying forward this email (not Soundscan or Downloads) to someone you think can do something about it. What you gonna do not "play my records" hahhahahaha. It feels good to be an OUTLAW knowing that DJ gonna request the instrumental for my new Robin Thicke Record called "Magic". Forward this email (not the charts) to the realest soldier in your hood or the most asshole executive in your office with strong music ties. Tell em, Pac's spirit is ALIVE and WELL in the Music Industry in 2008.