When do you think Em scrapped R2?

[MikeNUFC]

Interscope decided for him around July, I reckon.

Why do you think it was Interscope's decision? .

Not long after Relapse dropped, some website which I've known to be reliable (cant remember the name, I'll have a look in a minute), said something about Interscope forcing Em to change direction, becuase of the success of Beautiful. This was a good 3/4 months before Em announced a change of direction in the album.

Obviously I could be wrong.

I also think the 'ehh' thing was pressure from the fans and to win fans back. Again, could be wrong, just a feeling I have.

[Jimmy Conway]

When Steve Berman told Eminem "change the record or it's not coming out" Eminem didn't go Not afraid direction on his own...

[MISSChievous]

Probably when he realized Relapse was "ehhh".

[Norway kills]

I guess he started producing Relapse 2 the summer of 09', then the fall came:

Owwww owwww owwwww (oh god damn!)
I'm gonna fackin' come! (oh shit!)
Fack fack fayyuccck (fuck I am!)
I am, I'm going to come (I'm coming!)

and he realized that he couldn't make another twenty serial killer tracks.

[xRas]

after Royce da 5'9'' asked to ghostwrite for him