I think the video (and the song) is a metaphore of his drugs addiction.
He wants to leave it, but is not able to.
Him getting in the car is giving in to his addiction. He is 'loyal' to the drugs but wants to get rid of it and he is trying to end the addiction (choking the chick)..
It is not obvious and I am still trying to figure it out, but im pretty sure it is a methaphore on his addiction.