Why Does Em Not Collab With

[kiki]

^^I'm aware of that but that doesn't really say how they handle production and marketing.

[Amaranthine]

^^I'm aware of that but that doesn't really say how they handle production and marketing.

This might help you, from 2005:

Do you still do A&R?

My function is very broad here, but, yes I definitely do A&R - I listen to music as much as possible. But I also help handle the administrative end of the label. I smooth out issues that arise during recording and/or with our artists. Also making sure that the mother label Interscope is helping us to handle the bills, payments, and whatever other support we need to finish production when making an album.

How large is Shady Records?

12 employees. We are a boutique label but have all the outlets of a major with Interscope backing up our every move.

Are the creative parts and the marketing campaigns in Shady’s hands?

Yes. Marketing campaigns are in the hands of Shady with the ultimate sign off in Paul’s hands, obviously, as the President of the label. But as stated before we have the outlets and backing of a major behind us.

We have our own graphic designers. But we also see what their graphic designers do as well. We have access to the photographers we like, when we want to do a photo campaign. Interscope has the people that oversee it and handle the budgetary needs.

Can you describe the process of putting a marketing plan together?

Depending on what the lead record is, you start developing marketing plans. You can’t make a blanket marketing plan that always works when you apply it. It’s got to be developed through the direction of the music, and what the artist is saying, and how you’re breaking certain records.

Are there some tools that have always worked in the last years?

Yeah, there are tools that do work and have worked in the past. But I think each tool is developed pertaining to the projects; promotions, in-stores, radio promotion, working the mixed CD circuit with a certain record that infiltrates the streets so you get the real hardcore set behind an artist…

A good example is 50 Cent, who used the mix tape circuit - he took all the hottest beats from every artist and flipped them with better hooks. They then got into all the markets on the mix tapes and, more and more, all the mix tape DJ’s were messing with them. So before his first record came out he already had everyone so excited about him, because he took over the whole mix tape circuit. With that he killed the industry by coming from a different perspective, and that bubbled into putting out his first record.

Do you look for beats and songs for, let’s say, Eminem or 50 cent?

Eminem pretty much makes his own beats these days. He’s grown into a great producer, and interacts with Dr.Dre, who I think is the best producer ever in hip hop. Remember Eminem was discovered and brought to Dre and they worked really well together. They had a good chemistry. So if there is a beat that I or one of the A&Rs in the office hears we definitely send it forward to Eminem.

Eminem is at a point where he produces to how he sees his lyrics being written, in other words he has an idea of how we wants his song to be structured and then creates music according to that. But if there is something absolutely amazing like for instance the song “Stan”, which came from an idea and/or scratch track produced by Mark the 45 King (who also produced the hip hop classic 900 number). And then Dido’s vocal was sampled in. But it turned out to be one of Em’s biggest songs and helped launch Dido’s recording career to new heights.


Are there other artists on your roster that look for songs?

We go through material and have relationships with different producers in the industry. People bring us stuff. For instance Riggs is great at picking tracks that Obie likes, but then it’s the artist’s job to expand on what he writes about. You also have to do things that shake it up a little bit, have songs that are different and new.

You have to develop a record that’s going to have singles on it, stuff that’s right to the artist, stuff that will market and sell and stuff that works for the radio. It's great to make a raw, hard record. But at the end of the day you won’t get as much exposure as you need, like being able to get it on radio and all that.

Source

[Kill You]

I think he just wants to stay relevant by working with relevant rappers...I do wish he'd work more with artists that have his caliber and similar style though. Like a Hopsin collaboration, for example, would be perfect. Both are great rappers and have similar styles so I think a song with the two of them would be a success. As opposed to Em working with someone like Wiz Khalifa or Big Sean, who would not fit in with his style. Em would murder them.

[Man1x]

Has Eminem really ever been promoted? I think he just says he's putting out an album and that's that, if I'm mistaken.

[Emadyville]

Isn't he actually collabing with who he wants tho

[Sukot]

Has Eminem really ever been promoted? I think he just says he's putting out an album and that's that, if I'm mistaken.

No, he doesn't get promoted that much anymore. Lady Gaga gets by far the most promotion opportunities of any artist on Interscope, the rest get kind of ignored in comparison... Lana Del Rey got loads of attention from the label for a few months though recently.

[Man1x]

Has Eminem really ever been promoted? I think he just says he's putting out an album and that's that, if I'm mistaken.

No, he doesn't get promoted that much anymore. Lady Gaga gets by far the most promotion opportunities of any artist on Interscope, the rest get kind of ignored in comparison... Lana Del Rey got loads of attention from the label for a few months though recently.

Thank you /thread