Man, some of you guys really are ignorant about this song. All this time waiting for new music and when it finally comes all you do is complain and criticize. Take the song for what it is and enjoy it.
I'm not even gonna stress about the direction the album will take based upon this one song. Em knows exactly what he's doing and he does not give a shit about what some random nerds on a fan site think about his music. "I'm doin this for me, so fuck the world."
It's nothing like 2000-2003 Eminem and those of you who wanna judge Em that way, its understandable. But keep in mind that artists change and mature over time. Look at Snoop Dogg. When you've been in the game for as long as an Eminem or Snoop Dogg it gets to the point where you just are making music because its what they do.
Em is a genius. He knows exactly what he's doing to create album buzz and sales. From putting Rihanna and Wayne on Recovery to even Bruno Mars on Lighters, dude knows what's up. Y'all are entitled to your opinions but if its not intelligent or relevant to the thread save it.