TL;DR
I've been lurking this forum for ~ a month. I've seen so many posts/threads deciphering why Eminem has fallen off in recent times. I will concede that your reasons of yelling, corny punchlines, and choppy flows do add fuel to the fire, but I'm going to politefully disagree and say the main reason Em isn't the powerhouse that he was during the time period including and preceding The Eminem Show can be summed up into one, three letter word. You. Before anyone takes that the wrong way, I am not using "you" as a general blanket statement for people, Eminem fans, or you personally. I'm talking about the actual word.
Let me start off by saying that I'm old enough to remember being in 8th grade and not being able to buy the SSLP when it came out, because of it's parental advisory content and reviews of it's lyrics and substance that my parents had read. I only say that to enforce the fact that I've been listening to Eminem since his lyrics and CD's were socially relevant and "fresh" to the hip hop/music scene. I can clearly remember the first time I got a CD and was like "WTF?, Eminem sucks now!" D12 World came out on my 19th birthday and I was pretty fucking excited about it. So, my girlfriend at the time actually woke up early and was at Best Buy when it opened so I would have it in my hands the moment I woke up. While, to this day, I still see the thoughtfulness behind the gift, it was the most disappointing present I got that year. THAT, ladies and gentlemen, was the turning point for old Marshall Mathers.
With that being said, let me venture back to my original point and the word "you".
There was one main thing (outside impressive lyricism) that made Eminem the rap beast he became, and that was personal/true to life storytelling.
Almost 100% of the time in Eminem lyrics circa 2001 and earlier, he could use the word "you" and on the spot you would be certain as to who he was speaking to or speaking of. He personalized his songs and content in a way that made this possible. Whether that be his daughter, his wife, Dr. Dre, whoever he was beefing with at the time, etc. He specifically singled out people and events which added an incredibly personal flair to his music.
Now look at 90% of his music post Eminem Show. He speaks generically about things. His use of the word "you" has no meaning anymore, because he's not speaking to or about anyone/anything specifically. There's no story or person to affiliate with his lyrics and that inherently makes him fall into the same category as every other above average rapper. This is when the constant screaming and borderline retarded punchlines shine through. He still has the ability to express his feelings and outlook on life, like was shown in Deja Vu, Going Through Changes, and The Warning. I'm sure everyone can admit that Going Through Changes is a diamond in the rough on Recovery since it shows that personal side of Eminem that we have grown accustomed to.
We were spoiled since he had 25+ years worth of material and life stories to write songs for his first 3 albums. Now that he has spilled the beans on a lot of his shadowy past he is just running out of things to talk about.
I personally think his next album will absolutely be amazing. He has his feet firmly planted back in the "game" his style and flow has been critiqued on numerous occasions and he will take all of that in addition to his personal life and combine them to go back into beastmode and make another lethal album.
Yes, his punchlines, flow, and incessant yelling does not do him any justice but it would be much more acceptable if he returned to his roots of speaking specifically about things close to him where you can actually hear and feel the emotion in his music.
Discuss.