Eminem, Audi settle 'Lose Yourself' case

[Amaranthine]

(Detroit Free Press)- Eminem is driving away from an Audi legal battle with a settlement agreement, and several Detroit organizations are riding shotgun.

The German automaker has ended a dispute with representatives of the Detroit rapper over a "Lose Yourself" sound-alike song, according to a joint statement released this morning to the Free Press by Ferndale's 8 Mile Style.

Terms were not disclosed, but the agreement does call for Audi to "support the revitalization of Detroit by contributing to selected social projects."

Organizations were not named, but the deal ties into a new Imported From Detroit project that "will be announced soon," said 8 Mile Style's Joel Martin, who oversees Eminem's song rights.

"Just like Imported From Detroit helped benefit charities like the Marshall Mathers Foundation, we as Eminem's publisher can give back to Detroit," Martin said this morning. "We're looking forward to working with Chrysler on several new Imported From Detroit initiatives that will benefit the city of Detroit as well as charities within the city."

The Free Press is seeking comment from Audi officials.

At issue was an Audi promotional video that appeared to borrow heavily from Chrysler's award-winning Imported From Detroit commercial, a Super Bowl hit that featured Em's "Lose Yourself" as its centerpiece.

"Audi has tremendous respect for Eminem and his works and likewise for the Imported From Detroit campaign which was created by Chrysler," the statement said.

"Certainly Audi would never wish to insult or harm those parties or their fans and customers."

Martin and 8 Mile Style alleged in May that the Audi spot used an unauthorized interpretation of the Detroit rapper's Oscar-winning song. The company filed injunctions in several European courts seeking to quash the video.

8 Mile Style said the video - which had premiered at a Berlin auto show and popped up across the Internet - also copied the look and feel of the Imported From Detroit commercial. Chrysler was not a party to the legal action.

The Audi spot, which did not air on U.S. television, showed a driver cruising through an urban landscape as a "Lose Yourself"-like song played.

"The recognition of the intellectual property rights of third parties is a very important part of Audi's corporate philosophy," reads today's statement.

Source

[Sam.]

don't know what super intelligent things i can say about this ...just sayin thank you for posting.

[Atone]

brilliant idea

[Relapse.]

Good post

[christalgurl]

Thanks for posting!

[Tomega]

So Em basically did not want the money himself, but decided Audi should put it in the reviving of Detroit?
That sounds selfless.

[Sla]

"The recognition of the intellectual property rights of third parties is a very important part of Audi's corporate philosophy," reads today's statement.

Yeah, roflmao. First they do this shit purposely, knowing they would create some controversy. And now they claim that shit. Nice publicity stunt.

[Amaranthine]

So Em basically did not want the money himself, but decided Audi should put it in the reviving of Detroit?
That sounds selfless.

Yeah. Big props to Em.

[Timekeeper]

So Em basically did not want the money himself, but decided Audi should put it in the reviving of Detroit?
That sounds selfless.

I know I shouldn't be surprised at Em's generosity (didn't he once buy bicycles for all the kids on his block?), but damn he is a good person.

[Sara Marshall]

gentle man

[Sam.]

So Em basically did not want the money himself, but decided Audi should put it in the reviving of Detroit?
That sounds selfless.

The thing that he doing for Detroit i am giving it a wild guess that his next album will be a tribute to Detroit.

[Graphic]

A song about Detroit would be cool.