"My role as Creative Chairman of Priority Records has put me in the driver's seat to help revive the most important west coast hip hop label," said Snoop in a statement this morning. "As such, I'm excited to announce my first signing as Cypress Hill. Cypress Hill is undeniably one of the most important Hip Hop groups in music history, not only are they incredibly talented and the first Latino Hip Hop group to go platinum, they are also from the west coast-so this signing is the perfect marriage."
RISE UP was recorded over a three year period, Sen Dog gave insight on the whole recording process.
"It felt like the first record we ever made together. We recorded whatever we wanted to with no musical boundaries. And having the chance to work with one of my favorite guitar players of all time, Tom Morello, was amazing. I always knew we would make some kickass music together."
B-Real discussed why their upcoming album took so long to craft.
"We took a little break after the last record to work on individual projects," added B-Real. "Both Sen Dog and I wanted to put out our own solo records, which we had been working on for some time. And though we were doing other things, we each kept ideas in mind for Cypress Hill and would go into the studio periodically to record. It was great to work at our own pace and without a deadline hanging over us. We'd get together at my studio and record whenever we felt that burst of creativity. It was an amazing way to work and resulted in what I think is our best record yet."
