Starting today, text from Jay-Z’s book Decoded will be featured in locations throughout NYC, Los Angeles, New Orleans, Miami and London until the Nov. 16th release. The pages will be located in areas corresponding to each excerpt.
“If in certain pages Jay-Z is talking about something related to Times Square, then those pages might be on billboards in Times Square,” said David Droga, creative chairman Droga5, the New York agency heading the campaign.
Fans will be also be able to find them through Bing/Jay-Z and will be eligble to attend Hov’s New Year’s Eve concert in Las Vegas. Happy hunting.
http://rapradar.com/2010/10/18/jay-z-de ... -campaign/
