“The mainstreaming of videos like this increases desensitized and callous attitudes toward violence against women,” said Reist, one of the campaign originators. “Young people are seeing images and absorbing harmful messages which glamorize misogyny and brutalize women. Women are reduced to sex-doll like playthings. So great is the level of desensitization that the barbaric treatment of women and girls is seen as normal and to be expected. We decided to run this campaign because we wanted to challenge the status quo.”
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