Kanye West's Timeline Directed by Spike Lee

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Kanye West is making the news yet again. Kanye will be appear in a new Pepsi commercial, which will debut during the broadcast of MTV Video Music Awards on Sunday, August 28th.

The commercial, titled "Timeline," follows Kanye as he walks by backdrops of various cities, including Paris, Cairo, Tokyo, and Chicago, via state-of-the-art computer graphics and special effects. The commerical will feature the song"Heard 'Em Say" from his new album "Late Registration," which features Adam Levine of Maroon 5.

Kanye and his "aura" (fueled by Pepsi) have a major influence on every city he visits. The 30-second spot was directed by Spike Lee and his production studio Spike DDB.

"From concept, to execution, to post-production and effects, to revisions-- a lot of work went into this creative process," said Kanye West, who is managed by Gee Roberson of Hip Hop Since 1978 Management and is signed to Jay-Z's Roc-A-Fella Rec record label. "I want to thank Pepsi for working overtime to see this through."