1st off, understand I'm not using gimmick as an insult or to say they did it just to sell. I'm just saying, all of the mainstream white rappers have had something that greatly seperates them from other rappers.
Asher Roth - The "college kid"
Eminem - The "psycho who is corrupting your children's minds"
Yelawolf - The "trailer trash skateboarder"
Vanilla Ice - The "comedy relief guy who makes us feel better about ourselves"
Paul Wall is really the only guy I can think of who didn't do anything to seperate himself from everyone else.
Some upcoming guys who are shooting for mainstream and who don't really have a "gimmick" include Mac Miller and Novi Novak.
Chris Webby, another upcoming guy, is the most gimmicky of all. If you know him, you know what I mean.








It's not really a white thing, is it?