I'm guessing early to mid May. They always release his first single like a month and a bit before the album.
Incidentally, other people should take note because aside from the fact Em is a rapping sensation - I also believe part of the reason he sells through the roof everytime is because they give you the 1st single, boom then the album a few weeks later BAM.
It's still fresh in people's mind, it creates a craze for it. It's giving them a taster then striking when the Iron's hot, giving the product whilst the interest is still there. All these labels who keep releasing singles 8, 9 months before the album, thinking that the more singles they get out the better have lost the plot.
It's much better to give one good single, then the album almost immediately. All this 5,6,7 single bollocks. And so far apart people forget about it. It's stupidity.

