I can see where you're coming from OP, but you have to understand: Em has matured as an artist, Relapse was a jokey album, but this is the emotional type of stuff that Relapse haters cried for.
It may be commerical, BUT name another mainstream album that has songs like this.
Almost Famous, Space Bound, You're Never Over, 25 to Life, Love the Way You Lie, Talkin To Myself, this a very personal album dude, which is what people wanted.
I saw a comment on here that said the only thing that will keep this album from being mentioned alongside the big 3 is nostalgia - I think this is correct, flow wise and lyrically, this is Em at his best, he sounds HUNGRY for the 1st time in years