Uncovery
http://www.uncovery.com/Uncovery
Uncovery is a marketing term that refers to a process that enables a marketing consultant, who is conducting the uncovery to, as it were, uncover hidden values or missed opportunities. The uncovery is basically meant to uncover information about a business that is unknown to that businesses potential customers. The uncovery can mean more customers through the door or more sales from the existing customers or often both. And it may reveal other sorts of things you would have never thought of on your own.
lol@ the last 2 sentences....isnt that exactly what repackaging the same cd with some extra, is? lol