Personality.
Seperates the good emcees from the great rappers/artists.
Having a personality in your lyricism, for me, is vital. Every rapper that is considered one of the best has a a recognisable one.
What separates your Lowkeys, Copywrites and Sadistiks from a lot of other 'underground' rappers? A recognable personality and voice (and by voice, I don't mean tone/sound).
That's not to say you can get away with being a shitty emcee if you have a personality. It just elevates artists onto another level for me.
This is why no-one gives a shit about all these gangster clones or the rappers who can spit a 1000 multies per verse but have nothing else recognisable about them. You don't have anything of your individual in your music.
It's the reason that Slaughterhouse as a group will never be mentioned with, say, Wu-Tang. Yeah, great rhymers and punchlines but that's all there is.












