Know why Em/Shady's marketing is terrible? The staff

[Kathy]

Slaughterhouse and Yelawolf probably could have done a little bit better had they been advertised more, that's a given. However, you can advertise an average product 24/7 and it still wont sell if the quality isn't there.

I liked both Radioactive and WT:OH, but they were mediocre albums. They sold appropriately for what they were.

FYI, marketing is NOT advertising. Advertising is a tiny fraction of marketing. Shady's advertising is really not terrible, from what I can tell, but their marketing is.

[CanadaPure]

Slaughterhouse and Yelawolf probably could have done a little bit better had they been advertised more, that's a given. However, you can advertise an average product 24/7 and it still wont sell if the quality isn't there.

I liked both Radioactive and WT:OH, but they were mediocre albums. They sold appropriately for what they were.

Not true, look at C4 lol. YMCMB know how to move a product.

That's true, assume you're talking about Tha Cater IV (sorry I don't listen to much off YMCMB), Wayne is a bigger name and would have sold more anyway. With what is popular now in Hip Hop, and the styles that SH and Yela have, even with a lot of promotion I wouldn't have expected good sales numbers. The promotion certainly did lack a lot though.

Slaughterhouse and Yelawolf probably could have done a little bit better had they been advertised more, that's a given. However, you can advertise an average product 24/7 and it still wont sell if the quality isn't there.

I liked both Radioactive and WT:OH, but they were mediocre albums. They sold appropriately for what they were.

FYI, marketing is NOT advertising. Advertising is a tiny fraction of marketing. Shady's advertising is really not terrible, from what I can tell, but their marketing is.

Oh I know, but Slaughterhouse and Yelawolf's releases were incredibly depraved prepositionally. I didn't see anything about it outside of TR. If I wasn't a fan of SH or Yela I wouldn't have known the projects even existed.

[SliK]

Yeah but Wayne didn't get popular by being the best. He built a name and a lot of that was marketing.

[CanadaPure]

Yeah but Wayne didn't get popular by being the best. He built a name and a lot of that was marketing.

Yes I agree, but I still think even with proper marketing that the SH and Yela projects wouldn't have sold well. That's just my opinion though, I'm not trying to present facts about it or anything.

[SliK]

Nah I definitely agree with you in this instance. I was just addressing the point you made when you said that you can advertise an average product all day and it won't sell.
My point is Wayne is average and he sells very well, that's all.

[CanadaPure]

Nah I definitely agree with you in this instance. I was just addressing the point you made when you said that you can advertise an average product all day and it won't sell.
My point is Wayne is average and he sells very well, that's all.

Yeah, that was a bit of a hyperbole on my part. I think I should have worded it more like: You could advertise these CD's all day long and they still wouldn't sell because they're not great, and that's my opinion.

I think Wayne has one thing in his favor though, he appeals more to just average listeners than SH or Yela would. SH and Yela seem to only appeal to a certain niche, and for whatever reason when they try and break out of that they piss of their loyal fans and fail to gain new fans because the product is weaker.

[Kathy]

I don't wanna sound like a bitch, but do you remotely know what you are talking about? Not from an intuitive/personal perspective, but actually KNOW based on hard facts and numbers?

Yes I know exactly what I am talking about.

Why do you think companies like Apple advertise? EVERYONE knows them, they probably have a higher brand recognition than Em. And no one is going to make a computer purchase based off a comercial, they'll research reviews. Apple gets all the free publicity they want yet they still advertise.

They advertise to sell, what do you think? And this makes no sense "no one is going to make a computer purchase based off a comercial, they'll research reviews. Apple gets all the free publicity they want yet they still advertise." If they actually researched reviews people would stay away from Crapple.

I know what I'm talking about (relative to the average person). I don't think just going to college makes you smart, but when you look at actual cases and white papers instead of saying "everyone in my little city knows Yela", you open your eyes. I also interned at Ogilvy for 2 years, look it up.

Your just rambling on here. If your trying to say that you need education in order to sell a product your definitely lost.

Tell me, how do you know what you're talking about? What do you know about market research or case studies? I kind of value my job offer by Ogilvy, one of the most established agencies, more than the opinion of a random guy who makes statements based on who knows what. Prove you know what you're talking about and I'll believe you, but you don't.

[SliK]

Nah I definitely agree with you in this instance. I was just addressing the point you made when you said that you can advertise an average product all day and it won't sell.
My point is Wayne is average and he sells very well, that's all.

Yeah, that was a bit of a hyperbole on my part. I think I should have worded it more like: You could advertise these CD's all day long and they still wouldn't sell because they're not great, and that's my opinion.

I think Wayne has one thing in his favor though, he appeals more to just average listeners than SH or Yela would. SH and Yela seem to only appeal to a certain niche, and for whatever reason when they try and break out of that they piss of their loyal fans and fail to gain new fans because the product is weaker.

He definitely does, but IMO he is a lot better. He has got boring and played out because he's been doing the same thing for 5 years now with less and less enthusiasm as each project is released. He peaked as now he's just comfortable doing what he knows. I think there was a time when he was genuinely good though. He definitely carved a lane for himself and a lot of others.

I'm not really even responding to your post, I just like giving Wayne props when I can because the poor bastard gets so much hate on this forum.

[Kathy]

You can market the fuck out of SH and Yela and they wont sell, especially with there underground music which the core fans enjoy, there is no way in hell....Shady Records has bad luck.

I'm not even talking about record sales, I'm talking about their overall brand. Record sales are really nothing but publicity tbh. An artist makes roughly $1/album, Slaughterhouse is 4 people. If they went gold, that's $125,000/each before expenses. Not much for relatively famous rappers.

I know how this business works, from a very macro perspective. I couldn't run their marketing, I'm not full of myself, but I know it could be done much better.

[CanadaPure]

Nah I definitely agree with you in this instance. I was just addressing the point you made when you said that you can advertise an average product all day and it won't sell.
My point is Wayne is average and he sells very well, that's all.

Yeah, that was a bit of a hyperbole on my part. I think I should have worded it more like: You could advertise these CD's all day long and they still wouldn't sell because they're not great, and that's my opinion.

I think Wayne has one thing in his favor though, he appeals more to just average listeners than SH or Yela would. SH and Yela seem to only appeal to a certain niche, and for whatever reason when they try and break out of that they piss of their loyal fans and fail to gain new fans because the product is weaker.

He definitely does, but IMO he is a lot better. He has got boring and played out because he's been doing the same thing for 5 years now with less and less enthusiasm as each project is released. He peaked as now he's just comfortable doing what he knows. I think there was a time when he was genuinely good though. He definitely carved a lane for himself and a lot of others.

I'm not really even responding to your post, I just like giving Wayne props when I can because the poor bastard gets so much hate on this forum.

And he deserves props. He's peaked like you said, and he doesn't have the same energy anymore. He definitely deserves some love though, he has some very solid work. He was also very unique, less so now because a lot of people try to be like him so he feels generic.

[SliK]

Nah I definitely agree with you in this instance. I was just addressing the point you made when you said that you can advertise an average product all day and it won't sell.
My point is Wayne is average and he sells very well, that's all.

Drake and Lil Wayne both make catchy music for people in the club to dance to, though. The absence of the "interesting" and "great" part explains why they haven't sold as much as Eminem, despite how waaaack the Shady Records marketing team is and how super-awesome the Young Money marketing team is.

I think the fact that albums just don't and won't ever sell like they did 13 years ago is why they have never sold as much as Eminem. The fact that Lil Wayne's last two albums have had higher first week sales than Eminem's most recent (and successful) project, despite not having the legendary status of Eminem, says a lot for their marketing team. Kanye makes appealing (AND great AND interesting) music but doesn't push half the numbers Lil' Wayne does.

[Kathy]

Anything can be done better though and you consider them famous rappers when they perform at clubs that hold maximum 250 people at times.

Give them the best people to run their marketing and if they come out with songs like there core fans want, I highly doubt they will sell.

You really don't know what you're talking about...

Please tell me one single way you are informed on how marketing or the music industry works. College? A job? Maybe you read up on it in your free time?

Or do you just read music website comment sections like 99% of the people on the internet who think they know the business...

[CanadaPure]

Kathy vs. Bigray is highly entertaining.

[Kathy]

Kathy vs. Bigray is highly entertaining.

Hehe I'd normally not waste my time but I've currently been up for 28 hours due to sickness so why the hell not...

[Blu]

Slaughterhouse and Yelawolf probably could have done a little bit better had they been advertised more, that's a given. However, you can advertise an average product 24/7 and it still wont sell if the quality isn't there.

I liked both Radioactive and WT:OH, but they were mediocre albums. They sold appropriately for what they were.

Not true, look at C4 lol. YMCMB know how to move a product.

But now you're comparing the product of a very popular rapper (Lil Wayne) to the products of two artists that only hip-hop fans would know (Slaughterhouse and Yelawolf).

Matter of fact, the quality doesn't even matter. It's all about marketability. Eminem is a perfect example of a marketable artist; white, attractive, has a good voice, and goofy. Obviously, the quality was there, but do you think the average listener was taking their time to uncover all the multi's and inverses in his songs?

The reason they were hooked in the first place was because Eminem is a marketable person. That was the hook. Then, they discovered his talent and decided to keep paying attention, which led to higher album sales until he had the highest selling album in Rap.

Do you all honestly think Slaughterhouse and Yelawolf are marketable? No disrespect, but they're not. Slaughterhouse is just a group of rappers trying to out-multi each other. No personality, no connection to the listener. Yelawolf...his voice is the main problem. I don't listen to his music much. But based off of what I have heard, he's in no way a marketable artist. The only way he would become marketable was if he took the MGK route and started making songs to party to...but I don't think that's what he wants to do.