Robert Greene just might be your favorite rapper's favorite writer, but if you saw him on the street, you'd never guess that the best-selling author would have had any impact on hip-hop. A tall, soft-spoken 53-year-old, Greene looks like kind of guy you'd guess was teaching a college course, not teaching rappers, Wall Street types, and Hollywood executives about the ways of the world. But in 1998, when he published his best selling book, The 48 Laws of Power, he became the unlikeliest of hip-hop heroes.
Greene went on to write several successful books including another huge hit, The Art of Seduction. But in the hip-hop world, he remains best known for 48 Laws which has been quoted by everyone from Jay-Z to Busta Rhymes. His book was so well received in the hip-hop community he wrote a book with 50 Cent, The 50th Law. Last November, he published his fifth book, Mastery. The book explores the idea of becoming a master in any particular field, and was inspired by time Greene spent with 50. Greene swung by the Complex offices to discuss the idea of mastering the art of rapping, why Jay-Z is still making hits and 50 isn't, and why the 10,000 hour rule can only go so far in rap music.
What would you say about someone like Eminem? He has the natural talent, put in the 10,000 hours, and still makes hit records but he’s not the same rapper he once was.
It’s think it’s a young man’s business. A lot of it is testosterone-fueled. It’s an anger, a feeling that you had in your youth. Hip-hop has a feeling element, it’s not just about knowing music. It’s not like classical music or jazz where you can go on raw energy.
I think Eminem burned out. He’s not good at the publicity and social part of it. He really hated that. I tried interviewing him for The 50th Law and I couldn’t get through. I interviewed all of his people around him. He doesn’t like interacting with people and it’s a very social business. So he’s not putting in the energy that he used to have. Also, if you have millions and millions of dollars, you’re living in a totally different world. You don’t feel it anymore and you’ve got to feel it.
I use a lot of jazz artists in my book. My favorite jazz artist is John Coltrane who I think is the greatest master of modern music, or the 20th century at least. He died when he was like 40 but he totally burned himself out. His music depended a lot on that kind of feeling and closeness to his roots. I don’t know how long you can keep that going. It becomes fake.
http://www.complex.com/music/2013/05/in ... ery/page/2