M.A.A.d city has put Lamar in a tricky position. Anything more lighthearted he does now – say, his 50 Cent collab We Up, about the spoils of fame – risks seeming lesser-than.
And like any classic debut, it puts pressure on a follow-up. Will the next record stay true to his roots, or tip over to rap’s ubiquitous trappings: money, fame, girls?
“I can make an album about anything I want. I write all the time, and there’s so much that I’ve never said or shared,” says Lamar.
He doesn’t divulge much more about a follow-up, except that he wants to work with the legendary Compton rapper and producer DJ Quik to “bring that original sound that people have been missing from the West Coast for a while,” and that he’s not stressed about expectations.
“The word ‘pressure’ has been put on my career a billion times. Before I put the album out, that question came up: ‘Do you feel how much pressure it is to have one of the most looked-at albums from the West Coast?’ And I guess the talk-up now is, can I do it again? And the answer is: I’m just gonna do what I do. And you can like it, you can love it or you can leave it alone, but it’s gon be me at the end of the day.”
True to himself – Duckworth, K-Dot or Kendrick Lamar – soaking in this scene before acting out the next.
“To even be in the industry and, you know, goin’ back and forth across states and getting that love, it’s still like a dream come true.”
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