Are we gonna act like they didn't use the hottest rapper right now (Kendrick) for some Eminem promotion ? I'm not saying that Em needs promotion but this is way more effective than a tweet from Paul, that verse is even making headlines in the newspapers and this is getting more plays than Drake's official single lmao
Are we gonna act like Eminem isn't going to rap his freestyle over this same beat ?
Are we gonna act like the first rapper to respond isn't someone from Shady Records ? Are we gonna act like that shady records artist isn't getting played on the radio right now ? They only play the songs from Interscope on the radio

Are we gonna act like The Game didn't delete a tweet where he said that Kendrick was going to ether a lot of rappers with a final diss track ?
Are we gonna act like this diss track won't feature Schoolboy Q, Ab-Soul and Jay Rock in order to get Schoolboy Q more buzz because his new single flopped ?
Are we gonna act like Interscope/Aftermath/Shady/TDE didn't win ?