Was it the BASS BROTHERS?
What was with that really simple sound with a riff of some sort backing over a fair amount of drums?
e.g. Business, Marshall Mathers, Rock Bottom
Three songs from three different albums had very simple beats and was just EMinem spitting over talking about his life.
I can see he tried to recreate this trend in Relapse with "insane" and "Hello" but it just comes across as trying to resurrect his old style rather than go forward and improve on it.
I hope he gets the bass brothers back, they were responsible for most of Ems best work