Spelling errors in tittle due to letters limit.
I think that Rosneberg is setting everything up with biggest events out there beacuse he knows that new shit from Eminem isin't gonna be too mainstream friendly. He leraned his lesson on Relapse which was kinda commercial failure ( in terms of other Em albums ) in mainstrem. He even went as far as tying up album relese date to Call of Duty relese date becasue of the deal that they made with the songs.
As he said back then: It’s safe to say that it will be post-Memorial Day at some point, but we’re not exactly sure when. We’ve got some dates locked in for him to perform live in Europe in August, so we’re trying to see what else lines up."
It's pretty clear that album was done by then. He was just looking for perfect commercial drop date to prevent potential loss in sales because new music is so diffrent then anything we've herad so far. Berzerk kinda proves that.
And now eveything new from Em is merged with big commercial event.
So this insurance he worked up will prevent from potential income loss and will profit even more if new Em music will be appealing to mainstream listeners.
All in all, sick shit is coming our way. Im looking forward to this enhanced (in the better way, clear mind and all this jazz ) Relapse type of album he was cooking all this time.
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