superman11 wrote:Just wanted to share a little bit of info that I learned from working in a few retail stores, as well as some research for those of you who don't really know the process.
At this point, about 2 weeks prior to release, Interscope is distributing the album into a lot of hands. The biggest chance for it to leak, is from the warehouses. Starting today and tomorrow and latest Wednesday, Warehouses for big stores such as Walmart or Best Buy will be getting shipments of the albums, so that they can prepare to ship them out to each store, which would need to be done by Friday, so that stores can receive them about a week prior. This process is fairly standard and is only different if a label goes about it differently, which could happen for releases like Yeezus, where it was announced and released pretty quickly, so it caught people by surprise and that helped prevent the leak. But this is Eminem, so the hype is high as ever and the album has been announced for about 2 months now, so I'm sure there are some Stans working in the warehouse waiting for this album to be received..
So starting today is when the chance of leaking goes up, and more so in the next 2-3 days. Luckily for us, this week is when the album is no longer under lock and key and the label starts to care less about a leak, because it's more important for them to get the album to the warehouses to make sure the album is on shelves for release. So at this point, sales trumps the importance of the possibility of it leaking, which they know will happen regardless.
This week is also when digital stores get copies as well, and snippets start to get put together, so theres the chance for a leak in this case as well. But more than likely, someone will pop open a box in the warehouse and slip a copy sometime in the next few days..
My guess, Wed or Thurs, but I feel like there is no chance this album doesn't leak before the weekend.
Good post.
I said something earlier, it's expected to arrive in the UK this weekend (the 26th) to then be distributed to music stores. That means it'll be shipped at the start of the week (probably today or tomorrow) so at this point there are hundreds of thousands of copies of the MMLP2 in boxes all wrapped up in big bulk crates in a warehouse somewhere.
It's going to leak very soon. It's only 15 days to go, Recovery leaked 14 days early and Relapse was 15 days.
My guess is Wednesday.