I respect Macklemore's grind, but I don't dig his sound and think his social commentary is shallow and lame. There's no meat there, IMO. I mean yeah, if you agree with his message than you'll like it but I personally hate sloganeering and emotional pleas in commentary. It's the same reason I hate Eminem's Mosh...it's not intelligent at all. Just bumper sticker slogans you'd see on signs at a rally. It's not my thing.
But anyways, I feel what Face is saying in that rap has been sort of homogenized and controlled by the suits. But that's business, right? They're funding your music and paying for your promotion, it's only fair they control your sound to some extent. This isn't just in rap...it's in rock music. It's in country music. It's not just music...it's how the world works. If you're an artist that builds a buzz before you're signed, you can sometimes negotiate for creative control(like T.I did before Trap Muzik). But mostly...if you want the label to make the money for you than you have to compromise with them.
It's not a racial thing, it's dollars and sense. Ringtone rap and iTunes rap is profitable. Put out a hit song, get people to buy the song for their phone or other device with almost no sunk cost. That's damaging hip-hop, the overemphasis on singles instead of albums. Every new CD is like...13 tracks and every song is designed to sell as a single to a different audience. There's nothing wrong with party rap, they've been part of the genre as long as political rap. It's a matter of the music sounding organic and not manufactured. I'll listen to Nelly anyday, dude's super talented and loves hip hop. It's shit like...Dem Franchise Boyz or whatever that really annoyed me. No talent, every song sounded the same...just trash.
I think it's funny that Scarface did two songs with ICP this year, though. I guess he respects their independent grind...
Edit: I get tired of the whole "anti-Jew" thing in black culture, sometimes. It's so fucking paranoid and racist. Sometimes, I just look past it and I'm used to it...like people look past some racist shit their uncle says. It's easy to demonize people I don't know/don't like, but when people I like say shit like that it's hard to know what to say. My fiance is black, and I hear some of this "jews run everything, protocols of zion" bullshit from her relatives and friends and it's fucking disgusting. I just don't get it. There are a lot of influential jews, but that conspiracy shit is so fucking stupid.