Chris Brown’s Alleged Assault Charges Could Cost Him His Endorsement Deals
Posted Mon Feb 9, 2009 12:58pm PST by Billy Johnson, Jr. in Hip-Hop Media Training
No. Not Chris Brown.
He's been the squeaky clean pop R&B poster boy since he hit the scene in 2005 with his #1 debut single "Run It."
He is not Michael Jackson, but he surely lit a fire under Usher's behind.
He has not publicly feuded with another artist.
He's been dating his female counterpart Rihanna.
He even had a Doublemint commercial.
He is 19-years-old.
There are a half a dozen upcoming teen male pop R&B singers signed to major labels who wish they could achieve his success.
But if the allegations are true that Brown assaulted a woman, his career will be in jeopardy.
According to the reports from the most reputable news sources, Brown turned himself in to authorities Sunday evening in connection with a charge of making a criminal threat. After being interviewed by police, he was released on a $50,000 bond.
Brown is being accused of assaulting a woman Sunday early morning and fleeing the scene, leaving her in a car in the Hancock Park section of Los Angeles. As a result of the issue, Brown canceled his performance at Sunday's 51st Grammy Awards where he was nominated for two trophies, best pop collaboration for his song "No Air" with Jordin Sparks and best male R&B performance for his ballad "Take You Down."
It is unclear whether or not his girlfriend pop star Rihanna was the victim, however, insiders are speculating that it was the "Umbrella" singer who made the 911 call to police, complaining of being attacked.
Rihanna also withdrew from her scheduled performance from the Grammys.
The couple was last seen together Saturday night when they attended the annual pre-Grammy party hosted by music veteran Clive Davis. Reports indicate that they were happy.
On Sunday a spokesperson for Rihanna told People magazine that the singer was well, but did not confirm whether she was involved in the altercation.
I hate to speculate on matters like this until all of the facts have been revealed. But I do want to consider what the ramifications might be for Chris Brown if he is found guilty of hitting a woman.
Aside from potentially serving jail time, Chris could face a backlash from his fans and the companies that endorse him.
Wrigley said Monday that it will be suspending its Chris Brown ad campaign for Doublement gum. In a statement the company said it would delay any advertising or related marketing until the situation is resolved, AP reported. Wrigley added that Brown should be "afforded the same due process as any citizen."
Advertisers and sponsors are quick to disassociate themselves from artists with controversial histories. Ludacris lost an endorsement deal with Pepsi in 2002 when The O'Reilly Factor host Bill O'Reilly attacked the soft drink giant for supporting an artist whom O'Reilly described to have socially irresponsible lyrics. And last year, Verizon pulled the plug on its sponsorship of Gwen Stefani's tour after opening act Akon was seen on a web clip dirty dancing with an underage girl at one of his club dates.
Just last week, we saw the consequences Olympic gold medalist Michael Phelps faced when photos surfaced of the 23-year-old swimmer smoking marijuana via a bong pipe.
This could potentially affect Chris' invitation to other award shows and might even prompt fans to not support his upcoming concerts.
Respected hip-hop historian and journalist Dave "Davey D" Cook said that Brown losing endorsement deals is hardly the key issue. He wants to know how the community will be affected by having role models in Brown and Rihanna entangled in a widely publicized domestic matter. "The music industry, they'll circle the wagons and protect him," Cook said via email. "They'll spin the story and even go out after the victim which is happening now with Rihanna, who is catching heat from people accusing her of snitching."
Cook adds that he would like to see both Brown and Rihanna get help, but he believes that the music business will first put emphasis on keeping Brown's career afloat. "Chris Brown is a hot commodity making money in a crumbling industry that celebrates abusive culture, i.e. pimping," Cook said. "He'll be protected and held up to high esteem just like Ike Turner, Dr. Dre and Big Pun and numerous other artists and entertainers accused of domestic violence."
Many of Chris and Rihanna's fans are already forming opinions about the allegations.
After the news reports were released, fans expressed their opinions on social networking sites.
I've read many status updates on Facebook that conveyed anger towards Chris Brown.
On Rihanna's MySpace page, some users left her encouraging words, telling her that they are praying for her, that she will be okay, and to do what's best.
Ironically, few harshly condemn Brown. Some even take his side, citing rumors that Rihanna may have provoked a fight between the couple.
The comments on Brown's MySpace page clearly support the artist. One reminded him that he is innocent until proven guilty, while another told him not to worry because everyone makes mistakes.
We will see how the reaction develops as more of the story comes to light.
Brown is scheduled to go to court on March 5.
**************************************************UPDATE**************************************************
I'm going to more or less free write this because finding a source at work is obnoxious.
Ok so the official reports say that it WAS in Rihanna that made the call to the police. Police reports say that when they arrived her injuries were "horrific." Aside from the bruises she had a busted lip, bloodied nose, and contusions on her face that "looked like devil horns" according to descriptions. One of the officers that answered the call said "she looked like an MMA fighter." The most disturbing and surprising injury she sustained was most definitely the bites that she had on her arms and fingers. She has been urged by her family to return to Barbados to stay away from Chris.
It's rumored that Chris found out she was pregnant and beat her. Found out she cheated and beat her. Found out she gave him an STD and beat her. Was high and/or drunk, snapped, and beat her. And a bunch of other shit. It's also rumored that the more severe wounds and bite marks were self inflicted in an attempt to make the beating seem more severe.
I'm not at all for hitting women, but Rihanna needed it and I thank Chris Brown if he did pop her a good one. Maybe he fixed w/e was wrong with her vocal cords.
Original Source: http://new.music.yahoo.com/blogs/hiphop ... ent-deals/
So after reading those updates it seems to me that something doesn't match. I mean Chris Brown is NOT a stupid person. I doubt he's dabbling in drugs because he just doesn't seem like the type. But I don't see why he'd beat her ass to that extent because he found out he was going to be a dad. If she burned him (gave him an STD) then I could see a slap or two, but not a full out ass whooping. I think maybe she was beating his ass honestly and he retaliated. I mean bite marks? If you have your forearm in someone's mouth you'll get bite marks all over your arms.
Also IF she slapped/punched/hit him in the face first, then all bets are off. I don't hit women, but a punch in the face would warrant an immediate punch in her face just because that's how I'd react to it. The final problem with this is, why the fuck would he beat her ass like that and then turn himself in? I mean for a beating THAT severe you just run because nothing good is going to come of that. I think it's a crock of shit and I think she'll end up dropping all charges though I think their A-List relationship is over.
