This shit was THE BIGGEST publicity stunt in the history of rap. According to all the different versions of the stories I've heard Memphis Bleek came at Nas a couple times in some songs that he did (that no one knew about cuz he's Bleek) talkin about how Nas made up his past and shit. Nas replied a few times with some tracks (that no one cared about cuz they were aimed at Bleek) and apparently mentioned Jay-Z in one or more of said tracks.
Now it makes sense that Nas would attack Bleek since he was attacked first, but why would he attack Jay-Z (who was at the PEAK of his game) and then try to play it like Takeover was this big sneak attack on him? Personally I think Nas knew that his relevance was fading and he either used Jay-Z to get himself back in the game, OR (and this is far more conspiracy and far less likely) they had some type of agreement to boost each other up.
The Takeover was originally just a Mobb Deep diss and the only shot Jay took at Nas was the line "ask Nas he don't want it wit Hov Noooo!" Then he expanded the diss to include the entire verse that everyone thought would more or less end Nas altogether. Either way it was HUGE publicity for Jay. I mean Nas dropped Illmatic, he was and forever will be a legend in NYC for that album alone. But then Nas starts taking shots back and drops Ether which is hailed as the greatest diss of all time by many. Not only were the critical ratings of Stillmatic higher than every other album Nas had (save Illmatic), but his sales skyrocketed.
Now that was the greatest beef ever in my opinion because both sides were so skilled. It also really set the standard for quality of beef tracks in rap, but the fact that they came at each other SO hard and then all of a sudden are friends doin collabs and cameos in each others videos and shit never sat well with me. Not to mention Nas and his crazy ass album names and fashion statements right after he got signed with Def Jam.
I dunno. Every beef is a publicity stunt, but this shit worked out so well for both of them it almost seemed planned on at least one end for the sole purpose of sales and/or acclaim in w/e form. Just what I'm thinkin ya dig?












