09/27/12Swedish cellphone users set texting record

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UPI Wrote:

STOCKHOLM, Sweden, Dec. 27 (UPI) -- Swedish cellphone users were busy on Christmas Eve, sending more than 76 million text message greetings to set a record, phone company officials said.

Cellphone customers sent an average of eight text messages each on Christmas Eve this year, news Web site thelocal.se reported.

A survey by Swedish mobile service providers found that 80 percent of users sent holiday greeting via text this year.

Cellphone messages incorporating photos were up this year as well. Almost 700,000 such messages were sent, up 60 percent from 2008, thelocal said.

"More and more (users) are discovering the possibility of making greetings more personal with images and sound," said Mattias Ringqvist, head of marking for Telenor Mobile.

And there's more to come, say mobile providers.

"Christmas Eve is the day with the second-largest volume of text messages sent in a single day. New Year's Eve is the most intense," said Annika Kristersson of provider Tele2. "We are hoping for a new record then."

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